Communicating Complex IT Solutions in Short Video Ads
Read time: 2 minutes
People who work in tech are typically very comfortable with technical jargon and language. Words and phrases like “rootkit” and “private key” feel clear as day to those who work with computers, but the average person might see them and feel lost. Sometimes, IT companies and employees can forget that people outside of the tech industry don’t interact with this kind of language. This can be a problem for IT companies trying to market themselves, as potential clients will feel alienated by words and concepts they don’t understand. This problem becomes more evident in the popular format of short video ads; there’s a short amount of time to communicate what may be a large amount of information.
However, this doesn’t mean that IT companies can’t use short video advertisements in their marketing. There are many strategies that a company can use to make short videos that are engaging and understandable to everyone, inside and outside of tech.